Yeah, but George Lucas started this all with the orginal Star Wars. Before that these cross promotions did not exist.Originally posted by nkuvu
I got to see Episode II merchandise today!!
Actually, I am pretty disgusted at how much movies are cross-marketed these days. Episode II lunch boxes, candies, TV guides, magazines, toys, drinks, chips, cereal, et cetera et cetera ad nauseum. Very nauseum.