Ideas for Mac Ads?

texanpenguin

texanpenguin

Registered Penguin
Apple has had some of the best advertising campaigns internationally. I'd like to see if you have an idea for an ad/ad campaign that would suit Apple's public image?

Mine is as follows:

Starts with a white screen.
A 17" iMac slides in from the side and starts to bop its 'face' to some catchy music.
On Screen is the MacOS Finder Logo, blinking occasionally as it bobs (animated).
The Dock then slides up under the large Finder logo. The music crescendos, and the cursor moves to the first icon on the Dock, whatever that may be. Magnification should be on for this. The actual Application's name has been replaced with the word 'Anything' which is shown above the icon when zoomed, as normal. The Mac-face then sings Anything in time with the 'bouncing ball'. The cursor moves right a little to 'You' and the face sings, and so on and so on, so that the Mac face is singing 'Anything you can do, I can do better, I can do anything better than you!', in one of Mac's voices (like Bruce, Cello, whatever, but in tune).
Then you cut to a PC with like IE running which sings 'No you can't', then quickly back to the Mac, now showing Safari, which sings, in turn 'Yes I can', then to a PC with Word, then to a Mac with Word v.X, then to a PC with PowerPoint, then to a Mac running Keynote, then to a PC with Windows Movie Maker, then to a Mac with iMovie, and so on and so forth, all the while, the Finder logo is singing, all animated-like.


I'd love to see that.


Your ideas people?
 
That's actually pretty good there, Tex.

I've always said they need to show the OS in action in their ads and yours would be a good way to do that.
 
Heh, as much as I fancy myself a bit of a graphic artist in my own right, I think it would take an Apple budget to do it properly.

Glad you like my idea - now come up with your own too.
 
Anime Robot World.

Scene 1:
(everything in black in white)

Voice: Welcome. You have entered "the system". Please enjoy your stay.

(warning signal)
Voice: warning! warning! System Alert. Viruses detected in 55th quadrant. Please proceed to your designated area.

(screaming as viruses walk into and out of structures, entire blocks sealed off and quarintined)

Virus Cop: Copy. Send in reinforcements.

Voice: Denied. Seal area and wait for security patch.


(in another quadrant drones walk back forth into a giant window. On the other side these drones scramble out and some of them explode. Others with upgraded parts march out to a platform and come back with kinks and missing parts.)

Scene 2:

(switch to a run down apartment)

Same virus cop from before finds a shining blue window in his apartment.

Cop: Where did this come from?

(grabs laser and goes in to investigate anomally. Calls the station but there is just static. He goes in anyway and travels through this vast system. He comes out with an iMac head and shiny robot body, apple logo on chest plate)



the end reads

"With Mac OS X you can think different"

funny stuff
 
Ape: You've been watching too much of The Matrix I think.

Tex: I think that's a little confusing for the average not-paying-too-much-attention-to-the-commercials Joe. I think the song would be interesting, though.

I think I would make an ad trying to debunk the "myths." It would try to prove why Macs are actually cheaper than PC's, and it could even be in the style of Mastercard, them willing.
 
Actually i have been watching animatrix. =<)

But i think the idea strikes out against one big company and its ideas of a conformity operating system.
 
I want to see that.

However, I don't think that's an appropriate theme to promote something like Apple Computers.

Maybe they could show a blue screen, say how annoying it is, and say that with Mac you don't get the BSOD (of course, Windows has done much to decrease the occurrence of this).
 
they should copy the matrix! the imac should like do crazy flips and off the walls, and then zooms out and its actually playing in imovie, on a beautiful studio display. Then it says Apple - Think Different.
 
You want a Powerbook that can do crazy flips off walls?

You're right, that would be very cool :).


I was presented with the Orange Screen of Death in OS X before, and I needed to reformat. Firmware issue.
Even Apple users aren't exempt from that treatment it seems.
 
Start with a white screen (so people know it's an apple ad;)) and disolve to a shot of the desktop that opens safari, searches google for something interesting, goes to the site, fade to white. (maybe better, open iTunes, get to the music store, fade to white)

disolve to someone creating a home movie in iMovie, fade to white

disolve to a terminal session, doing major database stuff, fade to white

voice over
Macintosh OsX, where do *you* want to go
or
What do *you* want to do?
 
how about a flash animation?

plumber guy walks into his office and turns on his pc. except it won't turn on. He mashes the keyboard, shakes the tower, smells his armpits to make sure it isn't him, and finally grunts and hollers and beat his chest than throws his pc out the window.
He goes to his local computer store(compusa, microcenter) and see's this white computer.
he has a fantasy that he is dancing with the iMac. The sales associate wakes him up and he chooses the iMac.
He gets in his car and speeds off to home. He carefully plugs it in and presses the power button. When the screen comes on he starts dancing again.

apple probably wouldn't do it but it would help their switch campaign.

arden: come up with an idea, texanpenguin is restless.
 
Yes. Yes I am.

Aaaaads :).


I don't know if a Flash animation is really in tune with Apple's style. Maybe if it was a Keynote presentation :).

As for pds's idea, I think that Apple has had enough of being sued by Microsoft just now. Where do you want to go today is a little bit forward :).
 
huh?

I must be missing something, is that what Microsoft ads do? I haven't seen a Microsoft ad in over 6 years, so maybe I *am* missing something. (Then again, maybe not! ;) )

The point is to show what you can do with the machines, to show what the interface looks like, how the programs integrate with what you want to do with a computer, instead of which stoner uses them. (Ellen, nothin' personal darlin' ;) )
 
You haven't seen the ads where they draw on clips of ordinary people doing ordinary stuff? Or the ad where someone knocks over a ton of wine (for .NET)?

I think Apple's Switch campaign needs to be retired.

They should say something about what Microsoft's future OS will be able to do... then how Apple's OS can do all that right now.
 
CEO walks into work to find his employees are celebrating because they switched their servers to Windows Sever 2003. One of the revelers approaches the CEO to tell him the good news. He talks about all of the advantages of going with Windows Server 2003.

They CEO says, "Gee, I just got back from lunch with the IT director from the other company across the street. They switched to Apple XServe and were able to do all of that for less than half as much with no per user licensing fees."

His employee looks at him like a dolt and says, "Uhh, really?"

The CEO frowns at him and says, "Yeah, really."

Fades to black with white text:

Apple XServe: Think Cheaper
 
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