Ideas for Mac Ads?

Just a little question, malex - it seems that you know a little more about the situation than myself, but aren't Windows Server '03 and XServe two utterly different products?

I was under the impression that the XServe was just the Apple Server-Rack system, that is, hardware.
Conversely, I thought that Windows Server was the equivalent product to MacOS X server 10.2 - that is, Software.

I could be wrong, but it stands to reason.


If I'm right though, your ad may as well say that an iMac is cheaper than buying a country, therefore it's cheap :D.
 
Originally posted by texanpenguin
Just a little question, malex - it seems that you know a little more about the situation than myself, but aren't Windows Server '03 and XServe two utterly different products?

I was under the impression that the XServe was just the Apple Server-Rack system, that is, hardware.
Conversely, I thought that Windows Server was the equivalent product to MacOS X server 10.2 - that is, Software.

I could be wrong, but it stands to reason.


If I'm right though, your ad may as well say that an iMac is cheaper than buying a country, therefore it's cheap :D.
Click to expand...

That's a minor point lost on the end-consumer. By mentioning Windows '03 you are infering a particular hardware platform, and by mentining XServe you are implying MacOSX, something the intended audience of this ad would not consciously realize, IMHO. All they would know is that Windows is expensive (and everything associated with Windows) and that XServe is cheaper (and thus better, along with everything that comes with XServe).
 
Have you seen the Honda Accord Cog ad?

I think that is a concept Apple could use with a imac or something to that effect.

Cog ad

It's all real and took 606 takes to do.
 
Originally posted by pds
Start with a white screen (so people know it's an apple ad;)) and disolve to a shot of the desktop that opens safari, searches google for something interesting, goes to the site, fade to white. (maybe better, open iTunes, get to the music store, fade to white)

disolve to someone creating a home movie in iMovie, fade to white

disolve to a terminal session, doing major database stuff, fade to white

voice over
Macintosh OsX, where do *you* want to go
or
What do *you* want to do?
Click to expand...
This would be perfect with one modification:forget the intermediate fade-to-whites. Show MacOS X doing all this stuff, seamlessly, maybe with a genie effect thrown in, no freezes, no problems, no failed burning of the cd the person makes of the music they just bought from the iTMS. Minimize a playing QT movie, chat w/iChat, post a calendar online through iCal, and drop or change the final voiceover.
 
Originally posted by citizentony
Have you seen the Honda Accord Cog ad?

I think that is a concept Apple could use with a imac or something to that effect.

Cog ad

It's all real and took 606 takes to do.
Click to expand...

The only issue I have with the Accord Ad is even though it's fun to watch, it doesn't interest me in buying their car. For the ad doesn't tell me anything on how it's different or any better from any other car but still fun to wacth.
 
It lets you know it is out there though. You remember it, which is all they want. Remember it long enough to get on-line and get the info or go on a test drive.

I didn't mean to copy, just do something like it. Something that makes you go "Wow, that was cool." Then when you are shopping instead of trying to remember the name of that computer that did all that nice stuff, you know the name of the computer that looks nice and has a cool ad. Then you find why it is so nice.

I never remember an ad after it goes off, but I remember the Accord ad, and a few others out there. I want to be entertained in that 30 second - 2 minute spot, I don't want to be told what this is and why that is better than those...
 
Except that is how capitalism is supposed to work: consumers making informed decisions and buying the best products, ensuring the success of the best product.
 
That is an awesome ad, and apparently just 60 takes short of the one in which everything goes haywire, and all the pieces break and...

I had a class in 8th grade called Weird Science, where we had to make a Rube Goldberg-style contraption like that. We watched a video that went on for at least 45 minutes of just stuff like that, albeit without everthing being a car part.

They should make an ad where someone logs into OS X, starts doing stuff, and everything goes quickly and smoothly... showing off technologies, and whatever... then goes to About This Mac, and the camera zooms in on Mac OS X and fades out.
 
You must log in or register to reply here.
Back
Top