Is Dell desparate or what?

[callieX]

I just read this on mac minute.
http://macminute.com/2004/06/30/dell

Do they really think that people will trade in an iPod for there klunky rip off player based purely on battery life.

 

[macridah]

dell are some SOB's. someone should offer they same deal for there super lemon computers. at my work, I had to replace the cd-rom 3 times, my battery needed to be replaced, my coworkers hard drive only lasted 3 months ... and i could go on and on about how generic dell computers are.

 

[applewhore]

How funny! There's nothing that would get me to buy a DULL...

Slightly off topic - I do think Apple could help the switch campaign by offering trade ins on Windoze software though...

I'm sure the prospect of having to buy ALL their software from scratch is a bit daunting for many people - irrespective of the prices of Apple hardware...

 

[chevy]

That's probably the only strategy to get some place on this already saturated market.

 

[Zammy-Sam]

Yeah, this is desperate and pretty much ashaming. It's like they announce they can't offer something great like the ipod and beg for alms.

 

[Ripcord]

Slightly off topic - I do think Apple could help the switch campaign by offering trade ins on Windoze software though...

That sounds like a really, really good idea, actually. Same for hardware. Apple could probably donate the equipment for a tax write-off or sell it, though transferring software licenses is always a bit iffy.

Can't see Apple doing this, though, it constantly amazes me what few lengths they go to, to try to increase market share...

 

[gerbick]

I think I have an old 5gb that's dead laying about. more than what Apple will give me for it.

 

[ged3000]

I like the idea of having Apple trade in their software - itd let a lot of people who put off switching solely because of the money issue have a greater chance to try out a Mac.

BUT, how much would it cost Apple? Theyd have to pay (say) 50% of the retail price of software, for everyone who switches. Thats gonna come to a huge sum, even at today's rate of switching. If Apple announcced that theyd do this, how many more people would switch? how would Apple afford it all?

(not that i want to dampen the fire) I see Dell's point, from a marketing POV, though... I was talking to a windoze-using mate of mine who's gripe with the iPod was that it was overexpensive, and people bought it solely because Apple had a better advertising campaign than other MP3 player manufacturers. (Hes not a mac fan.... though doesnt seem to have all that much of a reason why...)