Motorola, Apple & Marketing

[jeb1138]

So now we know: the evil people who stopped Motorola releasing the phone with Apple’s iTunes software on it were… Apple.
...
There’s a valuable lesson to be gleaned from Apple’s reluctance here, which goes to the difference between “Product marketing” and “Technology marketing” – terms I’ve borrowed from a former Apple employee who explained how the company is brilliant at one, but rubbish at the other.

http://www.netimperative.com/2005/03/17/itunes_mobile/view

Very interesting read, especially alongside this article (referenced in the above article) and the recent ipod-firewire fiasco.