Originally posted by rinse
it looks okay (colors, typography)... however the navigation is the worst kind! Mystery Meat is not a good scheme.
As a sidenote... Why does a septic tank cleaner need a flash site anyway? Kinda ridiculous if you ask me.
Did you think about the target market? I would assume that a barbones HTML site with nice clean layout and fast load times would be more beneficial to a service company like the one this site was created for.
Excellent points... mwhite, mystery meat navigation means that you have to move your mouse over an object just to find out where you're going. It makes it hard for people to learn more about the company. Also, in worse cases, people might even miss a big portion of the site.
I saw a few puddles were links, but by mistake. Even after knowing that they were links I found it labor intensive to "find" all of the other active puddles.
I'd suggest bringing in tags that rest on the puddles so it's a bit more obvious what goes where.
Here are some other things I'd suggest
- If you're going to use Flash, go all the way. Pardon the expression but.... "you've got my prom dress off... now what are you going to do with me?"
Don't use it as a simple tool to highlight the site. A visitor of your site either has Flash or they don't. If they do have Flash, then why be selective in the use of it? What does it matter? Which brings me to this next suggestion...
- If you're going to consider using Flash, consider the people who won't upgrade their browsers. My guess is that people like ED might buy your product, his grip is real.
Some people are just not going to be happy. These people include the kind that just changed the setting on their 686 Web Crawler browser so they can now view graphics on their 14" monitors... BUT their money is good too. Just becuase they won't use their money to buy a new computer, doesn't mean they won't buy your product.
Consider building a duplicate website that is straight HTML.
-Remember, Flash is NOT an "intro maker" for your site. Designers who use it that way are misguided. Make it worth my while - make me feel good about having the plugin installed. Flash can be a very powerful tool, it can create a very positive image for your company.
I am going to do a website for a company that sells... well... fertilizer containers. The company
Balzer Inc. sells products that start at $20,000 and on up. They need a strong image. They are not going to have a wide audience of people visiting their site. The promotional department for the Ad agency I work for has decided that the new website is going to be a selling tool, rather than a place for customers to buy the product from.
Balzer is also going to use the new website to post user manuals, recalls, and product warnings that normally would require a large number of support print material to accomplish. From the website, visitors will be able to see 360 VR models of their tanks. That will require they have the QuickTime plugin installed.
I plan on developing a website that utilizes Flash, QuickTime and Java. When I pass my plans and design concepts to my web team, we will consider those without plugins/java browsers, but each website we do, we spend a little less time worring about the people that won't upgrade. Our market research is telling us that accross the board, Flash and Java are standard.
Design for a 17" monitor and feel at ease in your decision to create an interesting website.