New Apple Font


Inventor of the Egg Wave
can anyone tell me about the new font(s) apple is playing with? In the last couple of months, i've seen at least one new one.

One the spec page for the AlBook, the metallic bar has a new one.

And, the last frame of the xao ming/minime add, and possibly other ads.

The font looks like an update of the original apple font ( ][e days)