I laughed out loud when I saw it. True, not the most "professional" in sense of disclosing specs, etc., but then again, the iMac is not targeted at the "pro" crowd. I know plenty of people who'd love to get an iLamp, oops, I mean iMac, because they think is so adorable. And I have to admit, I agree with them, but I am also impressed by the machine's specs.
Over all, a very well made ad, that plays upon the strength of Apple's industrial designs.
-B