I had mixed feelings about the Apple Stores when I lived in NYC. I bought 2 machines at Apple Stores in the NYC Metro Area(SoHo and one in Jersey), and I found that the service at the Genius Bar was uneven overall, but worth the extra tax cost of my Mac purchases. In several situations, though they stretched the literal interpretation of 'Genius', they did provide decent service once they realized they didn't have to talk in small words that I could easily understand. On the floor of the store and in their seminars, some of the information doled out was either blatantly wrong or horribly skewed to support Apple' corporate spiel. While I understand that this is what comes along with the 'Superstore' mentality in general, I was hoping that Apple would raise the bar when educating their own staff. When I moved to San Francisco almost two years ago, I was upset to learn that there wasn't an Apple Store here, and quickly grew to miss the convenience that their presence afforded me. The local Mac dealers and CompUsa were no substitute, and I was forced to drive 40 minutes away to an Apple Store when my iBook locked up. Though I think it's odd that Apple is going in the opposite direction as successful PC campaigns like Dell and Gateway in establishing more, rather than less retail footprint, it's clear that if they could keep more actual product in the Apple Stores, that this could be a winning strategy. That would start with a decent stocking of iPod Minis at these new 'mini stores'...or perhaps a high speed iTunes download area with a credit card swiper...