Originally posted by bolindilly
it all comes down to simple capitalistics:
Actually, I'd argue that the "capitalistics" isn't all that simple.
For one, the computer market is clearly changing. There is much talk of digital convergence. Why is the richest man in the world from a software company and not a hardware company? It's because it's not about the box. Apple has done an admirable job developing great hardware, but I'm sure they see that the wave of the future is not hardware. Look at all the companies vying to control the embedded OS market. Sony, transmeta, microshaft, even oracle. Apple, I'm sure would like a piece of this pie as well.
...a majority of their revenue is from hardware sales...
I'd argue with this. Apple has made a bundle of money on strategic investing, a major part of what has helped turn the company around. They've also done well licensing firewire. Furthermore, it's clear that apple has been trying to move from hardware to be more of a software company: webobjects and quicktime are classic examples.
Simply porting OS X to intel isn't as clear cut as saying
10^8 windows users * $100 a pop, thereby replacing X number of imacs sold. What will the cost of support be? More importantly, what are the aspirations of the company? Could it be that the consumer OS war is over? Jobs himself confessed that apple lost. Why bother going head to head with microsoft when microsoft isn't necessarily the competitor of tomorrow?
I mean, microsoft certainly isn't pushing the technology. I've always believed that Apple *does* push the technology, not settling for just what the market can tolerate. There are a million examples of this: airport, firewire, built in ethernet, Gb ethernet. kewl! It's about being visionary, versus merely making a product.
[Edited by synaptojanin on 10-09-2000 at 11:09 AM]