Ouch, time to buy some Apple stock? Or sell?

ksv

web developer
AAPL 15.63 -2.23
IBM 70.69 +1.68
INTC 19.44 +1.08
MOT 15.15 +0.62
MSFT 52 +0.75
 
If you don't mind holding the stock for a while (years, perhaps), then buying would be the right move, IMO. That is, if you believe the long term financial outlook for Apple, which has little to do with how much you personally like their products.
 
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