I don't use it cos it's pretty. I use it because Mac OSs are the most intuitive of any, the same reason I've always used Mac and always hated Windows. And let's face it, it may be hard as nails, may be the choice of 'proper' computer users the world over, but it's hardly 'intuitive', is it? I have little time nor inclination to learn the ins and outs of Unix, nor to sit and fiddle with the configurations of a box until it works. I get my Mac, I plug it in, and it works. When it starts working, I can work. And because it's a Mac, I can get on with working without having the OS interrupt me every 2 minutes. Simple.