Search Engine Optimization

Natobasso

Tech-Bot 5000
Howdy folks. I have a potential client who wants to learn more about search engine optimization for her site. She wants to increase traffic.

I know in general that popularity breeds more of the same, but money talks as well.

Where can I direct her for more info?
 
Both Yahoo! and Google offer paid services for top- and first-page listings.

As far as I know, and from experience, those 3rd-party companies that offer to get your site listed are ripoffs and do nothing that you couldn't do yourself, easily.

I would simply make sure the meta information is full and correct, get your site linked on a couple of other sites, then sit back and wait (for months, sometimes) while the spiders crawl it. The relevance of your meta tags and the content of the page is what gets you listed higher in the ranks.

Other than that, pay Yahoo! or Google about $300 for guaranteed placement.

Here's Yahoo!'s page on sponsored listings:

http://sbs.smallbusiness.yahoo.com/marketing/
 
Not a problem -- just as a side-note, my site listed in my sig is the #1 hit for the search term "Jeff Hoppe" and also comes up in listings for digital design and printing. I haven't done ANYthing in the way of promotion, other than having the link in my sig and one other link in a story on a review site almost a year ago. My site now gets crawled more than it gets visited by real people -- on average, MSN crawls it 20 times a day, and Google crawls it 1 - 10 times a day. I've done nothing but make decent meta-tags that a pertinent to the information on the site, and also submit my site to Yahoo!'s free directory listing (which it still hasn't appeared on!).

In contrast, some sites I've designed haven't gotten crawled yet, even after a year. They do not show up in search engines.

It's strange -- I think that having a link to the site on another, semi-popular site does more than you can imagine. That, and good-quality, accurate meta-tags.
 
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