According to CNET, SONY prepares a video store based on iTunes business model.
http://news.com.com/Hollywood+seeks+iTunes+for+film/2100-1025_3-5647682.html
http://news.com.com/Hollywood+seeks+iTunes+for+film/2100-1025_3-5647682.html
We want to set business models, pricing models, distribution models like (Apple Computer CEO Steve) Jobs did for music, but for the film industry