serpicolugnut
OS X Supreme Being
Here's the rumor
Okay, everybody knows that the Beatles sued Apple twice over the use of the name "Apple" (The Beatles have their own holding co. - Apple Corps, est. 1967). Apple lost both times. On the first occassion, Apple had to promise to stay out of the music field entirely. Later, after releasing the Mac with some enhanced audio capabilities, Apple had to pay the Beatles $26 million for infringement...
Flash forward to today... Now Apple is heading in to the music biz full force, with iPods and the ITMS... Rumors are that the surviving Beatles are gearing up for a fight...
Based on the previous precedent, Apple (computer) really only has three options...
1-Pay off the Beatles, and try to come to some monetary compensation for ues of the name Apple. Highly doubtful this will happen... They got $26mil in the 80's, today that figure would be closer to half a billion dollars or more...
2-Spin off all music products to another company with a different name. Most likely scenario.
3-Change the name of Apple Computer to something entirely different. Highly unlikely, as Apple is one of the most recognized brands in the world.
Apple could try to argue that it is more recgonizable under the name than Apple Corps., and should therefore be entitled to it. Not sure how this would play out in the courts though, since there is a previous agreement and precedent...
What do you think?
Okay, everybody knows that the Beatles sued Apple twice over the use of the name "Apple" (The Beatles have their own holding co. - Apple Corps, est. 1967). Apple lost both times. On the first occassion, Apple had to promise to stay out of the music field entirely. Later, after releasing the Mac with some enhanced audio capabilities, Apple had to pay the Beatles $26 million for infringement...
Flash forward to today... Now Apple is heading in to the music biz full force, with iPods and the ITMS... Rumors are that the surviving Beatles are gearing up for a fight...
Based on the previous precedent, Apple (computer) really only has three options...
1-Pay off the Beatles, and try to come to some monetary compensation for ues of the name Apple. Highly doubtful this will happen... They got $26mil in the 80's, today that figure would be closer to half a billion dollars or more...
2-Spin off all music products to another company with a different name. Most likely scenario.
3-Change the name of Apple Computer to something entirely different. Highly unlikely, as Apple is one of the most recognized brands in the world.
Apple could try to argue that it is more recgonizable under the name than Apple Corps., and should therefore be entitled to it. Not sure how this would play out in the courts though, since there is a previous agreement and precedent...
What do you think?