For me its simply about cost anyway. You cant have hundreds of technicians working for a year on coding, testing and recoding without paying them something. And considering the quality of their work they would get paid bloody well. So if each user has to fork out $129 for their hard work and Apples dedication to the user then so be it. Plus if there is a performance improvement as a result, then you just postponed a multi-thousand dollar purchase of a new Mac anyway. This is the cost of the IT age.