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Its got a simple design, clam shelled to be compact, it's white and looks more like a snazzy MP3 player then a phone. When compared to the Rokr, which I find as ugly as a brick with bottoms, I thinks this cell phone design wins hands down. Its what I was honestly expecting/wishing the iTunes phone to look like.
Just thought I share what other companies are coming up with on their Cell Phone/Mp3 players. Honestly I think the Rokr didn't do do hot because its pretty dang ugly compared to the other Cell Phones you can buy. If it just offered some Apple style, like this phone, then maybe it have a larger amount of appeal.