"Additionally, users of ITunes are limited to music from Apple's Music Store ... this is a drawback for Windows users, who expect choice in music services, choice in devices, and choice in music from a wide variety of music services to burn to a CD or put on a portable device. Lastly, if you use Apple's music store along with ITunes, you don't have the ability of using the over 40 different Windows Media-compatible portable music devices. When I'm paying for music, I want to know that I have choices today and in the future."