Mac of the SubGenius! :-)
As for AMD in Apple's picture, I'm not so sure unless something changes. MS has "cheated" on Intel by pledging full support initially for AMD64 with WIndows XP x64, with Intel's 64-bit chips being a second thought. The Wintel hegemony is falling apart. Intel saw that and is now cozying up with Apple, and Apple saw an opportunity to cash in on Intel's marketing as well as its own.