"hype-generating mechanism with fully integrated Mac compatibility"
Yeah, just what's needed to manipulate all the sheeple into madly and mindlessly running out and buying more "bells and whistles".
Gotta have it! Gotta have it! Gotta have it! Spend more! Spend more! Spend more! You never have enough! You never have enough! You never have enough!
Buy more....and more.....and more.....and more.....and more.....and yet more .....without end!
Actually, I find this rather sickening.