I have had people comment to me about "that new G5" after the ad has been out for a little while. These are folks that know I am a machead and used to not care. I think people's ideas of Apple have changed for the better, with saturation of things like the imac, ipod, etc many may not yet buy a mac or Apple product, but it's not "laughable" as it was a few years ago. This commercial is pretty stupid, but I think it works, and it is a nice change from the white background monologue.