http://www.nytimes.com/2004/04/25/business/yourmoney/25jobs.html?8dpc
Found the end instrusting
WHAT new products will be unveiled? No one outside this famously secretive company may know for sure. But because Mr. Jobs has been so publicly critical of tablet computers and hand-held video players, some outsiders have suggested that Apple may choose to offer a Macintosh-style interactive television system for the living room, competing with Media Center PC's, designed by Microsoft and Intel, and with the PSX video game and digital video recorder, soon to be released by Sony.
But another avenue is more likely, according to several people close to the company. Mr. Jobs is legendary for being idiosyncratic and unwilling to follow industry trends. Wouldn't Apple's co-founder want to avoid the crowded market for digital entertainment products, they suggest, and turn his laser focus on a mobile digital communications product?
Last year, the company quietly added two new wireless standards, known as 3GPP and 3GPP2, to its QuickTime software for sending and receiving multimedia over digital cellular networks. Because Apple was an early leader in the Wi-Fi market with its airport wireless networking base station, the reasoning goes, the company may be hard at work on a line of digital mobile phones that would take the company into the fast-growing voice-over-Internet-protocol, or VoIP market.
But if that is Apple's strategy, Mr. Jobs isn't saying. After all, surprise is at the heart of all the company's marketing campaigns, and who would expect less from the man who once rented San Francisco's symphony hall to introduce a new computer? Even for Mr. Jobs and Apple, some things remain the same.