I agree that the name DivX is very misleading, and I've never heard anyone explain whats this means. They just picked a name, as far as I can tell it's, not an acronym. But, rest assues that the name will change, no matter what the creator says. Everyne knows that eventually this technology will go mainstream, and the public isn't going to stand for the name DivX, not because they remember that "Divx" was a failure. (Not enough people even knew about it, much less remember it) So it's my opinon that when this technology finds it way to the computers of newbie-parent computer user it will problably be called "mpeg-5". Because thats what it really is. Experts out there: is it 4 or 5? I'm not an expert myself, so if you feel the need to blow my head off because my commentary was all wrong, well then...permission granted.