The iMac's target audience is consumers. Who buys LCD's? Mostly consumers, and non color specific professionals. The fact is, to consumers, an LCD is better than a CRT. Consumers dont care about refresh rates, anti-aliasing or resolution changes. They worry about how "advanced" there equipment is. To them an LCD is somthing out of the "future". You know, the kind of things they just can't wait to show their friends. Now imagine putting an LCD inside the iMac. Now, many individuals would view it as a cutting edge machine, reguardless of its other hardware specifications. The iMac would once again be somthing worth "showing off". You see, you get the same effect from the superdrive. Now both of them are technologies that most of us problably dont need, but some of us feel that just having one is fun. The iMac owner can say,"Look at this, its flat screen!" his friend says, "wow, Apple's aren't so bad after all" (at least thats how it would work in a perfect world)

The owner of a power mac G4 can say "look i burned a DVD of my home movies!" While he problalby didn't need to do this, he did anyway.
Apple's products sell because of "cutting edge" features, an LCD monitor is a perfect match for consumer level goods. They're in love with the flatness.
