A guy I know just bought a Gateway.
He liked the low prices, and what it came with (shitty software, and crappy hardware).
I kept telling him "Don't buy a Gateway, Don't buy a Gateway.."
But he eventually bought one.
I tried to sell him an iMac when he was first looking at computers, but he didn't like it.
His first question was "where's the start menu?" - He was so "window-ised", the start menu was something he HAD to have..
I asked him what he was looking for in a computer
Take pictures with a digital camera.
Save movies from his camcorder.
Surf the net.
LCD monitor.
Scan photos and print them out.
Something his daughter could use.
I explained how the Mac could benefit him in each one of those... But he wouldn't budge.
The day he got his Gateway, he called me up to ask if I could help him set it up.
"Its all color coordinated.. but, theres so many wires.."
Booted it up, and got an error message.. saying it was missing a few drivers.
Then it ran through some set up, asking if we could hear sound. NO, couldn't hear sound.. So it then gave us some troubleshooting tips (are the cables connected? Are the speakers turned on? - Don't you love how Windows patronizes the user, into thinking they're so stupid they'd forget to turn them on.. Geez, it turned out we had to reinstall the drivers)
Then he started surfing around XP. His first comment was "I really don't like that start menu.."

- So, I helped the poor man out, and switched it back to classic view. It was my first time using XP, and I didn't like it.... From media player, to just the OS itself. UGHH.. I came home and got on my Mac, with its nice iTunes, and fluid designs. AHHH..
Anyways, the whole time I was there, wanted to tell him "You know, if you had bought that iMac...", but oh well. I didn't want to spoil his delight in using that inferior piece of crap.