Mac share of home market?

Mike Adams

Mike Adams

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I know that, overall, the mac market share is 3-4%, but does anyone have the figure for home computers. Going further, does anyone know of the distribution in various enterprises, i.e. science labs, advertising etc? Looking at films and commercials macs seem to be everywhere, but I assume that this is beacuse people who work in those industries are more likely to be mac users. At the other extreme, who are the least likely to use a mac? Accounting?
 
You probably got the guess about accounting right. ;-) ... I haven't seen any 'special' numbers on home users, really. Then again, I don't know whether it'd really be much different. Home users are Office users, too (like probably 95% of the business world), and for playing games, the Mac is not the best platform (PCs and consoles probably make ~100% of that market...). And: It's 2-3%, not 3-4, sadly...
 
Ok, lets say there are 100 million households(I'm talking households not total population) in america and I think there are only something like 108. If I own 12 houses that is still one household. If I have a child that goes to college I have a household my child has a household. Ok, lets be somewhat conservative now. Lets say Apple has sold 2 million macs to the US for the past 5 years. Yes, I am sure there are a lot more out there and yes I know many many mac users use their machines for more than 5 years, but we are averaging things out. Ok, so 100,000,000 household 2 millions macs to america for 5 years that is 10 million macs so 100,000,000 / 10,000,000 is 10% of the U.S. market. Ok. So, let's just say that we have 2 or 3 percent... that is only like 3 or 4 million macs out there over the past 5 years.. That is total BS!

The sad thing is the way the researchers count it is such. If I have a mac and pc in my home that is a null stat. If my mac is over 5 years that is a null stat. Supposedly they don't count college dorm rooms as households so tha pc/mac family that once was and now the mac has gone to college but doesn't count since they don't count dormrooms as household, whatever. That lonely pc back at home becomes a stat again.

So, basically Apple has only sold 2 million macs to the US in the last 5 years. Or better yet only 2 million macs still work?! The way they are doing these retarded numbers is dividing 35 million macs sold by 2 billion households in the world... that is so lame. If they actually spent time figuring things out. Like this crazy statistic... Mac only buyers buy a computer on an average every 3.2 years. A pc user buys on an average of every 2.1 years. So, you have 2 people one uses a mac the other pc. For most of the world if you have two people it would be a 50%/50% mac to pc ratio but no, no, no. They don't count households like that.. they can't they don't have the time. So, basically because the pc breaks down more and needs to be replaced they don't know that pc is going to the same family that was just counted that's a brand new pc to a brand new family.

I honestly believe U.S. mac saturation is about 7.5 to 8 percent while International saturation of the computer using public, no, an hp desk calculator doesn't count, is about 3.5% So, worldwide even very conservatively is about 4.83% to the computer using public at their homes.
 
Ok, I did a little more research... As of the 2000 census count 55 million households use a computer in the US. Ok, so lets back in our figures again... Ok, so at 2% only 1.1 million households have a mac... Yeh, ok I believe that... along with alll that other crap that these morons spew out. And actually my 55 million household figure is a bit high its probably closer to 50 million, but anyway. So, that basically means in the last 5 years Apple has only shipped 200,000 computers to home users in the U.S. a year, that looks about right doesn't it...the heck it does I now we've sold more than that!!!

2000 computer census data They don't break things down by mac pc but you can basically make some educated/uneducated guesses as to how many macs Apple ships to home users and not business, k-12 or higher ed. Though, almost 20% or more of k-12 or higher ed purchases aren't used for schools but teachers students by them for their homes, so the home sales should actually be a bit higher.

http://www.census.gov/prod/2001pubs/p23-207.pdf
 
I think your number of Macs sold in the US is flawed, too. But I could be wrong...
 
first, what is the point of this thread ???

second, does any1 really have accurate numbers (which can be proven with articles & links) of Mac and PCS in USE @home, in offices etc ???
not even IDC has those kind of numbers!!! they just make estimates of market share etc...
anyones personal calculations in here are certainly false!!!

so instead of wastin ur time on pointless thread, heres somethin useful to read:
http://maccentral.macworld.com/news/2004/07/16/idc/index.php?redirect=1090025769000
 
well last quarter they shipped 800,000 I think the best years was when sculley was on board and we shipped something like 5 or 6 million including the clones.

So, that article says 400,000 a quarter to the U.S. x 3 is about 1.2 million a year x 5 years about 6 million or so... So, we definetly have about 10% of the market in the U.S. no doubt. So, basically we were able to come up with the figures ourselves with out the help of other researchers. If you want something done right and you dont' want someone telling you how to do it do it yourself. Without question 10 to 15 percent of the public use macs in one form or another. PERIOD
 
those are very nice calculations well done.

but the guy asked about market share.
im not gonna act as a dictionary here, look up what i means.
it certainly has nothin to do with the number of computers sold, its how many are in use....
jobs made a good point when talkin about the mp3 market share. there are many cheap mp3 players there for about 50 dollars. but once uve bought them, u dont use them again, so they cant be counted as 'in use'

and it gets more complicated when talkin bout computers :p
 
Well, I didn't do any math, but I'd say the home market is a lot lower than the total market share because so many of them are in graphics studios etc. Theere are a lot of people out there designing things on their G5s.
 
I know what you mean Mike. I see alot of iBooks, and Powerbooks on TV (In general on the news and stuff) and was wondering why they were there.... Is it a sly move by apple to get a bit of advertising? ;)

The issue with PC owners is how do you count the sales of PC's? You can build a PC from your own components but that won't count as a PC sale. If the only PC's counted are the ones by OEM manufacturers <sp?> (E.G Dell, Compaq E.T.C) then there will never be an accurate No of PC usage.
 
Don't confuse unit sales with equalling one each for a household. Homes have multiple systems, may of the computers are going for business-use etc.

DON'T expect Apple's marketshare to grow significantly in the next year or so. Until they do something drastic or interesting like producing a $500 unit (or, say, they get lucky and 4Ghz G6s come out years ahead of comparable units from other vendors), you'll continue to see market share hang or dwindle from the current rock-bottom 2.8%.
 
A less expensive unit would certainly help attract some new users. I'd have jumped right into the Mac world when I read (with excitement!) about Panther late last year if I could have bought a new Mac for the same as I could build my own new PC (say around $650-800US). I wasn't interested in an all-in-one unit such as the eMac because it's, well, all-in-one. The monitor dies and the whole thing is a waste. The DVD drive fails, and you have to go find an Apple certified tech (or void all warranty) to get it replaced. That was probably just fine in 1984 when half of all US households didn't have a "computer guru in training" (read as increasingly tech savvy kids). But I like (and know how) to build/repair/upgrade my own PC, which meant I needed a PowerMac which meant spending 3X the price I'd pay for a good PC.

Now I was motivated to make the change to Mac. Average Joe who might have an interest isn't likely to stick with it for 9 months before he can afford to try it. And there's still all the software I need to switch (ie. replace with Mac apps) which runs into more up front money before the system can actually be used for much of anything (that Average Joe wants to do with his computer).

So yes, a "low-end" but non-integrated Mac for under $800 would have been very nice for me. Single processor (with full G4 1.25GHz capability just like its MDD dual processor brother now sitting on my desk), maybe just 2 DDR memory slots (instead of the 4 I have here) and only room for 2 hard drives (mine has room for 4) would have made a very reasonable system.

Oh well, I finally jumped in, but I know many home users probably wouldn't unless they definitely had money to burn and were serious about leaving the PC behind.
 
Hmmm Interesting you say that. I recon if apple had its own "home build" division it might be a good idea for switching afterall... A lot of PC people like to get into the hardware side modding and chipping, etc. so if there was cool parts for building but could use other 3rd party hardware it would rock the switch over to maximum overdrive. Mabey start off with a home system with the bare basics....

I think Originally that's what sold windows, the sales guys in the little shops could build their own PC's for customers, making much more profits.
 
yes, you can still do that, getting the individual parts for a macintosh separately - yes you can get the motherboard, processor, drives and everything else separately, purchase Mac OS, and put the machine together yourself. What holds resellers back from doing such a thing is licensing - they cannot sell macs with any apple associated software pre-installed.
 
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