Originally posted by AdmiralAK
Competition is getting really fierce in the gaming market and "newcomers" would not fare that well. Sony & nintendo the 2 biggest companies now are in the lead, sega killed its hardware manufacturing for consoles anyway, atari went the way of the dinosaur, and other companies are now exinct. Newcomers wont have an easy time swaying customers to their camp.
I think you have a very valid point. I am not sure if I see Apple as competing.
Right, Apple would be dumb to go out and create a whole new gaming platform. That would just be ludicrous.
However if they could make a deal with Nintendo to make a version of their system that is more for settop boxes than for just gaming, that would not be competing alone. They could do so many things with one. They could add a mini MacOS, Quicktime playback into TV and Stereo digital systems, Video input ala 1394 (which they could edit on an iMac), an MP3 jukebox for the home stereo or audio system, web access, mac games PLUS nintendo games and DVD player.
We all know the Pippen failed. It was too soon. Settop boxes are in a questionable state I know this. With directv, TiVo, and others competing in the settop box war and companies like MS and AOL entering the market it could be for a rough playing field.
But the big fact of gaming consoles is that most companies do not make money from the consoles. Sega was almost losing money for each dreamcast they sold. It was the game titles that kept them afloat.
So enter the new age of hybrid game consoles. MS is doing it with Xbox. Nintendo can't afford to branch out in all sorts of directions and is using other mfgs to do this for them. Let them work on the hardware, sell tons and then make money on the games they sell. Apple would just happen to be another game console maker but a part of the whole Nintendo realm.
How does Apple benefit? What if their profit margin is next to nothing, how does this help them? Well it puts 1394 in the hands of MANY more people. It trumps MS and Real in the video streaming war by giving Quicktime a whole new level to play on (which MS will do with Xbox and Media Player) It gives them access to MANY more games for the Mac with special licensing deals from Nintendo. It also gives their OpenPlay API more systems to be compatible with. It also gives people one if not MANY more reason to come to an Apple retail store.
Its not about making money and expecting a cash cow from a new game console, its about winning the standards war. Thats what this is all about.