you can't export the file if it's a purchased WMA. Just like you can't export a .m4p file from the iTMS. It's not a technical issue, it's philosophical one. What do you do when trying to convert someone else's DRM. Either you're violating the DRM (which may be illegal) or you let the customer get bound to a closed system, most likely losing their investment eventually when that systems collapses, which is immoral though probably legal in all business centric government run countries.
yeah, ok, starting to ramble and get angry, let me reign myself back in here...
So the reason there isn't a WMA importer is the same reason there isn't an AAC to mp3 path for purchased music from the iTMS.
The technical side is this: in order to convert the data you will need to decode the WMA and re-encode the AAC. It is no different from re-ripping, or from grabbing the data straight form the sound card when it plays and encoding that. Which is WHY DRM is such a big joke in audio anyway because anyone who really wants the sound can get it. Keeping the peons in check though is the big part of this fight, and in that DRM like WMA & iTMS is A-OK. Pardon my TLA's.
WMA's currently use a wavelet compression (usually anyway, there are a few codecs in there to my understanding) similar to ogg.vorbis and AAC. The sound quality is generally similar.
So, I think the iPod should start supporting WMA as soon as the WMA spec is released for public usage, encoding and decoding can be done at no charge by third parties on their own software, and then Apple can talk to M$ and work out the details of DRM when converting formats. Under no circumstances should Apple give money to license WMA. Windows Media doesn't offer much if anything over mp4, so it should go away as it is the less compatible standard.