Strong European strategy for Apple

[macosXrumors]

I just posted an article there. It deals with Apple's strategy for Europe during end of 2003 and 2004: price drops, stores, localized services. It's a 3 months work, I hope you'll enjoy.

 

[Satcomer]

Even though I live in America, I can see Apple needs to get the music store to the Europeans and Canadians. Plus the Sherlock European localization angle needs to be done.

 

[garymum4d]

Originally posted by macosXrumors
I just posted an article there. It deals with Apple's strategy for Europe during end of 2003 and 2004: price drops, stores, localized services. It's a 3 months work, I hope you'll enjoy.

Good article, it's about time Apple remembered this little thing called Europe. The world does not end at the USA coast. If we have to wait as long for the music store as we have Sherlock localization, then it will fail!! because someone else will provide a service that will work for the whole world.

 

[Cat]

Nice. I hope it's true!

IIRC Europe already accounts for a large part of Apple sales (~30%?) They could easily increase this with a campaign like the one you described.

 

[Lazarus18]

IIRC Europe already accounts for a large part of Apple sales (~30%?)

Hmmmm... I actually thought that non-US sales were a fairly small part of Apple's revenues. I may be getting that mixed up with market share though (IOW Apple has even less worldwide market share than they do domestically.)

 

[Ugg]

Non-US sales make up almost half of Apple's sales. Japan, UK, France, Germany are the largest customers.

I agree with your assessment, Apple needs to secure its overseas market just like it is doing with its domestic market. The ad campaign, new stores and education are all important.

 

[Cat]

International sales were 47% in Q2 2003:
http://www.macnn.com/feature.php?id=378

and 43% in Q1:
http://maccentral.macworld.com/news/2003/01/15/financial/

I couldn't find specifics for Europe, but I suppose it accounts at least for half of the int. sales, thus 20-25%.

Finally, this article sums up some grievances of international customers:
http://maccentral.macworld.com/news/2002/10/23/focus/

 

[macosXrumors]

I had a lot of negative mails last time I updated my sites' layout.

I would be happy if you could give me your opinion on the new one I'm working on. It's still very hit economic (I don't use graphics and prefer CSS and such tricks).

I just want to know if it's better than the one that is currently online and if you like the one I'm working on. I think it's not worth opening a new thread for that though.

Here is the new layout.

 

[Ugg]

I like the layout, clean, loads fast, gets right to the point.