Yeah, I ordered 10.1 full retail from Apple Store Canada the day it was announced.
Clicked on the Buy Now, etc.... - somewhere along the ordering process the website update wasn;t complete cause I got it today and it was A FUC*ING 10.0!!! Oh, I was SO pissed off.
I realize now that I should have noticed it on my shipment email, but I was too excited.
Now I Love Apple, as they graciously shipped a 10.1 to me without asking me to return the 10.0 - it better be FULL though!