I am shocked that you are shocked, that fact that he is a marketing guy explains everything! You know they are psycho don't you? You should see them when the are all lathered up and trying to work their marketing woo on hapless 'customers'!
I have to go sit down now... Breathe... 1... 2... 3...
(Promise you won't let the crack marketing team talk to the customer while I am gone. Promise!!!)
// This mini mental breakdown has been brought to you by the letters 'B' and 'S', and the number 'Q'.
/// I know 'Q' is not a number but the marketing dept, promised the customer it was! So we are sponsored by the number Q, don't struggle it only makes things hurt more.