I'd read it as Apple is because in my mind Apple is the name of one entity. For comparison, try out "China is investing millions on new energy projects this year" and then substitute "China are" and see how wrong it sounds. In this case, "China" is the name of *a* country. Apple, likewise, is the name of *a* company.
The Chicago Bulls are, but Chicago is. The Heat is in town to play the Knicks but the Knicks are in town to play the Heat. - The verb should match the noun. ..... I could not say the jury are split, it is the jurors who *are* split, but the jury is split.
Only BritsD) do that pluralizing thing for companies or clubs.
there are no golden rules