ElDiabloConCaca
U.S.D.A. Prime
Right... they also need to protect their intellectual property. Apple likes to work on new technology and keep it secret until the final product is announced. When people spread information about these unreleased items, it harms Apple's driving force: innovation.
Imagine if you could know what produce and what prices all the grocery stores were selling before the advertisements in the paper told you. I worked for a grocery chain once, and they kept their printed advertisements absolute secret until the day of the press run -- no "trash" proofs were allowed to leave the building, put in dumpsters, etc. All a competing grocery chain had to do was find out the prices before the ad, undercut the prices by one penny and that translated into hundreds of thousands of dollars of extra revenue.
Competition between similar businesses can get ugly, especially when rumors or information is leaked. It does hurt Apple's bottom line... it causes the stock to fluctuate and allows competitors to get a peephole into Apple's design room. Both not good.
Imagine if you could know what produce and what prices all the grocery stores were selling before the advertisements in the paper told you. I worked for a grocery chain once, and they kept their printed advertisements absolute secret until the day of the press run -- no "trash" proofs were allowed to leave the building, put in dumpsters, etc. All a competing grocery chain had to do was find out the prices before the ad, undercut the prices by one penny and that translated into hundreds of thousands of dollars of extra revenue.
Competition between similar businesses can get ugly, especially when rumors or information is leaked. It does hurt Apple's bottom line... it causes the stock to fluctuate and allows competitors to get a peephole into Apple's design room. Both not good.