Don't get me wrong. There's no doubt this ad was not made by apples ad agency, chiat/day. It is a Pepsi ad, the ladys using jaguar for example...... But I am also mad at apple, yes their ipod ads are pretty good, but why didn't we see an ad about panther, how much better it was......think about if they showed a commercial and it said Panther: The Most Advanced Operating System, and then it went through to show itunes opening, the icon bouncing, then it being minimized, more windows opened, expose, ichat video conferencing going on, the cube effect from fast user switching, and then after it it said - Only On A Mac and then
www.apple.com . I think it would have been cool. And more people would know what the real reason to buy a mac is. Why don't they have ads for their computers? I remember a powermac g5 ad a while ago....but it went away pretty quickly. I think this is key, I see the same stupid dell commercials every day, at least 5 times. They get annoying to me, but they get the point across, and thats why people buy it. If apple had ads running for the imac, the g5, the powerbook, etc. we might see more then a 5% market share. And also, I'm 14....and the first time i found out about a mac was on a music video, not any ad or anything......but then of course I switched and I've had my iMac for about 7 months now. The thing about it is, apple needs to start thinking smart, if they ever want people to start realizing they need to switch. I just saw an old blueberry imac in some music video, and that sparked my interest enough to find out about apple, visit the apple store which i found out is only 45 minutes away from where i live, and two weeks later my imac was ordered. And this weekend im selling it and the old blueberry 300 mhz ibook i got on ebay , and im getting a dual 1.25 ghz g4, and a 20" display. I havent used windows since....well since i got my imac i guess,
Jonathan